I received an extraordinary message recently.
With the permission of the author, I’m going to share her message with you. It’s a superb example of how to respond to criticism and turn it into an opportunity for positive engagement. It also raises an interesting issue that I want you to share your thoughts about.
Earlier this summer, my wife received an email appeal from Philadelphia’s Rosenbach Museum and Library. That email inspired me to write a blog post about fundraising by email (“Stop Making Stupid Email and Direct Mail Mistakes”). The post was admittedly harsh though constructive with eight useful tips for the Rosenbach and you.
While I alerted the Rosenbach to the post, I never heard back from staff, not that I had requested or expected a reply. That is until a few weeks ago when I received the following message from Sara Davis, the new…
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